/ ABOUT WHAT THE TRUCK

WTT IS A VETERAN FIRST TRUST
AND CONNECTION PLATFORM

WTT Veterans and Equipment

WHAT THE TRUCK EXISTS TO BRING VETERANS, COMMUNITIES, LEADERS, AND TRUSTED ORGANIZATIONS INTO THE SAME CONVERSATION. WE ARE A VETERAN FIRST TRUST AND CONNECTION PLATFORM BUILT TO HELP VETERANS NAVIGATE CIVILIAN LIFE WITH MORE CLARITY, MORE CONFIDENCE, AND MORE CREDIBLE SUPPORT.

WE DO THAT THROUGH LIVE FIELD EXPERIENCES, HONEST STORYTELLING, STRATEGIC PARTNERSHIPS, AND REAL WORLD RELATIONSHIP BUILDING. OUR WORK IS NOT BUILT ON PITY OR EMPTY APPRECIATION. IT IS BUILT ON RESPECT, ACTION, AND TRUST. PUBLIC WTT AND HOUSE OF BRICKS MATERIALS CONSISTENTLY DESCRIBE THE INITIATIVE AS A VETERAN-LED PLATFORM CENTERED ON REAL IMPACT, LIVE EXPERIENCES, AND CONNECTION.

/ CORE PHILOSOPHY

WE TURN GRATITUDE
INTO ACTION

Action Illustration

WE BELIEVE VETERANS DESERVE MORE THAN SYMBOLIC SUPPORT. THEY DESERVE MEANINGFUL ACCESS TO TRUSTED PEOPLE, PRACTICAL RESOURCES, AND REAL OPPORTUNITIES. THAT BELIEF IS AT THE CENTER OF WTT.

AS A VETERAN FIRST TRUST AND CONNECTION PLATFORM, WE CREATE SPACES WHERE VETERANS CAN SHARE LIVED EXPERIENCE, WHERE ORGANIZATIONS CAN SHOW UP WITH SUBSTANCE, AND WHERE COMMUNITIES CAN ENGAGE WITH VETERANS THROUGH RESPECT INSTEAD OF DISTANCE. OUR MISSION IS TO TURN GRATITUDE INTO ACTION AND CONNECTION INTO MOMENTUM. HOUSE OF BRICKS PUBLICLY DEFINES WHAT THE TRUCK AS A VETERAN LED INITIATIVE TURNING GRATITUDE INTO ACTION AND A MOVING SYMBOL OF SUPPORT.

/ VETERAN LEADERSHIP

CORE
LEADERSHIP PRINCIPLES

We believe veteran leadership is not only relevant but essential. This section captures the moments on the ground, Range Days, and immersive field experiences where trust is forged through shared challenge. These are the conversations and connections that form a trusted network and open the right doors to real opportunities.

Veteran Field Event 1
Veteran Field Event 2
Veteran Field Event 3
/ HOW IT STARTED

OUR TEAM LEADS WITH EXPERIENCE, SERVICE, AND CREDIBILITY

wtt is led by people who understand service, leadership, and transition from the inside.

Adam House Sr.

Adam House Sr. leads the vision behind WTT...

He is the founder of House of Bricks, a 7x founder with 3 exits, and a business builder with more than 27 years of C level experience. His role is to build the platform, shape the mission, and align the right partnerships to help WTT grow with purpose.

Paul Riedner

Paul Riedner helps lead the voice and experience of WTT...

He is a former U.S. Army Deep Sea Diver, entrepreneur, and storyteller who has focused much of his work on connection, community, and veteran conversations that matter. Public WTT materials identify him as Lead Host and describe his role as facilitating the conversations that matter.

SFC Josh Kent

SFC Josh Kent brings a battlefield tested perspective...

He is a Green Beret, veteran leader, and WTT ambassador whose experience in Special Forces, instruction, and mentorship strengthens the trust and credibility behind everything we do. Public WTT materials identify him as a co-host and describe him as bringing the perspective only war can teach...

OUR STORY IS ROOTED IN
SERVICE AND BUILT FOR WHAT
COMES NEXT

WTT IS AN EMERGING PLATFORM WITH A CLEAR PURPOSE. WE WERE BUILT IN RESPONSE TO A REAL PROBLEM: TOO MANY VETERANS ARE LEFT TO NAVIGATE TRANSITION, ISOLATION, AND FRAGMENTED SUPPORT ON THEIR OWN.

OUR STORY IS ROOTED IN SERVICE, LEGACY, AND THE BELIEF THAT VETERANS SHOULD NOT HAVE TO FIGHT THE CIVILIAN MAZE ALONE. HOUSE OF BRICKS PUBLICLY CONNECTS WTT TO A LINEAGE THAT RUNS FROM WWII VETERAN GEORGE HULST TO GREEN BERET JOSH KENT AND FRAMES THE PLATFORM AS A LIVING TRIBUTE TO RESILIENCE, LEGACY, AND THE BOND BETWEEN GENERATIONS OF WARRIORS.

WE ARE EARLY IN OUR JOURNEY, BUT OUR DIRECTION IS CLEAR. WE ARE BUILDING A VETERAN FIRST TRUST AND CONNECTION PLATFORM THAT IS DESIGNED FOR LONG TERM IMPACT, NOT SHORT TERM OPTICS.

OUR VALUE COMES FROM
TRUST, NOT NOISE

WHAT MAKES WTT DIFFERENT IS NOT JUST THE TRUCK, THE MEDIA, OR THE EVENT PRESENCE. WHAT MAKES WTT DIFFERENT IS THE WAY THOSE PIECES WORK TOGETHER TO BUILD TRUST.

OUR PLATFORM COMBINES MOBILE FIELD PRESENCE, VETERAN LED STORYTELLING, STRATEGIC PARTNERSHIPS, AND DIRECT ENGAGEMENT IN A WAY THAT HELPS VETERANS FEEL SEEN, HEARD, AND CONNECTED TO CREDIBLE PEOPLE AND ORGANIZATIONS. PUBLIC MATERIALS DESCRIBE WTT AS A PLATFORM THAT ALIGNS BRANDS WITH SOMETHING REAL, CREATES DIRECT ENGAGEMENT, AND SUPPORTS VETERANS THROUGH PRACTICAL CONVERSATIONS AND TRUSTED VOICES.

AS A VETERAN FIRST TRUST AND CONNECTION PLATFORM, OUR ROLE IS NOT TO REPLACE EVERY SERVICE PROVIDER. OUR ROLE IS TO CREATE A MORE CREDIBLE PATH TOWARD CONNECTION, CONVERSATION, AND ACTION.

OUR PRESENCE IS MOBILE,
NATIONAL, AND FIELD LED

WTT DOES NOT OPERATE LIKE A TRADITIONAL STOREFRONT BUSINESS. OUR PRESENCE IS MOBILE, EVENT BASED, AND BUILT FOR THE FIELD.

WE GO WHERE VETERANS LIVE, WORK, GATHER, AND RECONNECT. THAT INCLUDES LIVE EVENTS, PUBLIC ACTIVATIONS, COMMUNITY CONVERSATIONS, AND IN PERSON EXPERIENCES THAT PUT TRUST AT THE CENTER OF ENGAGEMENT. PUBLIC MATERIALS DESCRIBE WTT AS A MOBILE PLATFORM THAT GOES TO CAMPUSES, CONFERENCES, NEIGHBORHOODS, NATIONAL EVENTS, AND VETERAN COMMUNITIES ACROSS THE COUNTRY.

THIS MOBILE MODEL IS ONE OF THE REASONS WTT WORKS AS A VETERAN FIRST TRUST AND CONNECTION PLATFORM. WE ARE NOT WAITING FOR TRUST TO HAPPEN ONLINE. WE ARE BUILDING IT WHERE REAL RELATIONSHIPS BEGIN.

OUR CONTENT STRENGTHENS THE
VETERAN SUPPORT ECOSYSTEM

CONTENT IS PART OF HOW WE BUILD TRUST, BUT IT IS NOT THE WHOLE STORY. WE USE STORIES, INTERVIEWS, ROUNDTABLES, AND FIELD BASED CONVERSATIONS TO EXTEND WHAT BEGINS IN PERSON AND TO KEEP IMPORTANT CONVERSATIONS MOVING.

THAT INCLUDES CONVERSATIONS AROUND TRANSITION, FINANCIAL STABILITY, HEALTH, CAREER PATHWAYS, FAMILY SUPPORT, ENTREPRENEURSHIP, AND COMMUNITY. HOUSE OF BRICKS PUBLICLY DESCRIBES ITS VETERAN INTERVIEWS AND ROUNDTABLE SERIES AS PRACTICAL, ACTION ORIENTED DISCUSSIONS WITH FOUNDERS, VETERANS, LEADERS, AND TRUSTED VETERAN SERVICE PROVIDERS.

THIS IS HOW WTT FUNCTIONS AS A VETERAN FIRST TRUST AND CONNECTION PLATFORM IN BOTH PHYSICAL AND DIGITAL SPACES. WE CREATE VISIBILITY, BUT MORE IMPORTANTLY, WE CREATE CONTINUITY.

WE ARE BUILDING A PLATFORM
VETERANS CAN TRUST

AT ITS CORE, WHAT THE TRUCK IS ABOUT TRUST. TRUST BETWEEN VETERANS AND CIVILIANS. TRUST BETWEEN VETERANS AND ORGANIZATIONS. TRUST BETWEEN SERVICE AND THE NEXT CHAPTER OF LIFE.

WE ARE BUILDING A VETERAN FIRST TRUST AND CONNECTION PLATFORM THAT HONORS EXPERIENCE, VALUES CREDIBILITY, AND CREATES MORE MEANINGFUL WAYS FOR VETERANS TO CONNECT WITH SUPPORT, OPPORTUNITY, AND COMMUNITY. WE BELIEVE TRUST GROWS WHEN PEOPLE SHOW UP, LISTEN WELL, AND FOLLOW THROUGH. THAT IS THE STANDARD WE ARE BUILDING TOWARD EVERY DAY. PUBLIC WTT MESSAGING CONSISTENTLY FRAMES THE PLATFORM AS A MISSION, A MOVEMENT, AND A VEHICLE FOR REAL ACTION RATHER THAN HOLLOW WORDS.